What types of sellers choose an off-market sale?

Short answer: Off-market sales are typically chosen by sellers who value discretion, certainty, or speed over maximum open-market exposure. This route is often used when circumstances make traditional marketing less suitable.

Selling on the open market works well in many situations, but it is not always the best fit.

Some sellers prefer to avoid:

• repeated viewings and public listings
• uncertainty around buyer commitment
• prolonged sales timelines
• visible price reductions
   

An off-market approach can reduce friction when certainty matters.

Off-market sales are often explored by:

• Landlords exiting portfolios
  Particularly where properties require work or tenants are in place.
   
• Probate or inherited property sellers
  Where speed, simplicity, or sensitivity is important.
   
• Owners of properties needing refurbishment
  That may not appeal to mortgage buyers.
   
• Sellers with time constraints
  Due to relocation, financial pressure, or personal circumstances.
   
• Sellers seeking privacy
  Who prefer not to publicly advertise their situation.

While off-market sales offer clarity and control, they also involve compromise.

Sellers typically trade:

• maximum exposure
• competitive bidding
• potential price uplift
   

…for certainty, speed, and a defined outcome.

This route often suits:

• sellers prioritising outcome over optimisation
• owners comfortable with negotiated pricing
   

This route may not suit:

• sellers seeking the highest possible market value
• those happy to manage viewings and delays
   

Understanding this distinction early prevents frustration.