When Does Selling Below Market Value Make Sense?

Short answer: Selling below market value can make sense when speed, certainty, or complexity matter more than achieving the highest possible price. This route is often considered when time pressure, property condition, or legal factors limit open-market options.

Not every property sale is about maximising price. In certain situations, sellers prioritise a clear and predictable outcome over prolonged marketing.

This approach is often considered when:

• time constraints make waiting impractical
• the property requires work that limits buyer demand
• personal or legal circumstances create complexity
• certainty matters more than optimisation
   

Selling below market value is a trade-off, not a shortcut

Investor pricing typically considers multiple factors, not just asking price.

These usually include:

• recent comparable sales
• property condition and required works
• holding and funding costs
• resale or rental assumptions
• a margin to account for risk
   

The final decision always remains with the seller.

This approach often suits:

• sellers facing time pressure
• owners of properties needing work
• probate or portfolio exit situations
   

This approach does not suit:

• sellers seeking maximum open-market value
• those happy to wait for competitive bidding
   

Understanding this distinction avoids frustration.